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With over 35 years combined experience in fashion, marketing and brand management; Directors Catherine Parini, Ida Kalimeris and Elissa Creigh specialise in the curation, placement, service and growth of both new and established brands within the market.


This dynamic trio are known for their natural ability to establish, nurture and maintain strong relationships with premium boutiques and key Australian retailers nationwide – both in store and online.


‘We are committed to providing exceptional service to our retailers and brand partners by not only becoming deeply invested in their businesses but also working collaboratively to achieve long-term success.

We pride ourselves on loyalty, trust and honesty ’

C I E x

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/   Brand Alignment & Development

/   Brand Management

/   Servicing; Retailers and Brand Partners

/   Strategic Range Planning & Forecasting

/   PR & Marketing Consulting

/   Specially Designed Boutique Showroom

/   Showcase Brands Nationally

/   Virtual Showings

/   Design Consultation

/   Distribution Management

/   Ensuring Brand Alignment with Retailers


With meticulous forecasting and the highest quality brand management, the Otherside works closely with suppliers to ensure customer needs are fulfilled, and that brands remain prominent within the marketplace.

The Otherside values and encourages client input which in turn allows the team to work collaboratively with brands in developing collections that achieve best market outcomes.

With personalised one-on-one buyer consultations, brand managers curate the collections with the retailers demographics and business aesthetic in mind.

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Located in the creative fashion hub of South Melbourne, the bespoke showroom reflects and aligns with the Australian designed brands that are represented by

The Otherside Fashion Agency.

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